non-monetary price - Sales and Marketing Glossary

Sales and Marketing Glossary
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non-monetary price	that which it costs a consumer, other than money, to buy a product, the non-monetary price of purchasing a product includes the time devoted to shopping for it and the risk taken that it will deliver the expected benefits, - non-monetary price is an important concept in social marketing - for example, the price of avoiding the cancellation of a driver's license is the abstinence from alcohol if driving

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