Featured Article4 Simple Steps to Building a Perfect ESCALATOR – not Elevator- Speech
The trouble with a classic elevator speech is that in tele-sales no one has the time or the inclination to hear what you have to say.
Communicating by phone is different than face to face where a suspect or a prospect will grant you a few more moments if only to be courteous. On the phone it is simple and easy for a prospect to terminate the call and that’s one of the main reasons why you need an escalator speech.
An escalator speech is an abbreviated version of an elevator speech and it is absolutely vital in the world...
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Salesopedia Media - Joanne Black Book Contest
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Thank you for signing-up for the Salesopedia Media newsletter. A confirmation email has been sent to you. Please check your email and click on the link provided. Your name will be entered into our weekly draw where you could win an autographed copy of Joanne Black's book No More Cold Calling. You need to confirm your email for your subscription to take effect and to be eligible in for the draw.
Check out Joanne's website where you can read the a sample chapter from this outstanding book!
America's leading authority on referral selling, Joanne Black believes that no one should ever have to make a cold call. Some may see this as heretical thinking, but for Joanne Black and her clients, referral selling is a proven way to success. She is the author of No More Cold Calling: The Breakthrough System That Will Leave Your Competition in the Dust from Warner Business Books. Referral business closes more than 70 percent of the time, salespeople are pre-sold, have credibility, and the competition disappears. Without a strategic approach to referrals, businesses are leaving money on the table--every single day