Kelley Robertson began his retail sales career in a men's clothing store in the mid-seventies where he got his first taste of dealing with and satisfying customers' needs. With no formal retail experience or sales training, he began to develop his own style which later transferred into a successful career in the hospitality industry.
For over a decade he worked in a managerial capacity for several large chains and in 1990 began training employees, managers and owner/operators. During the next five years, he hired and trained close to 1000 service staff for approximately twenty new restaurants.
In 1995, he returned to retail to provide sales training for the retail sales division of Sony of Canada and helped the Sony Stores become one of Canada top retailers of consumer electronics. The sales training programs and resources he developed are recognized around the world within the Sony organization and have been used by Sony Latin America as well as Sony Mexico.
Kelley left the corporate world to start his private sales training practice in 2002. Since then, he has worked with dozens of different retailers and businesses. His retail client list boasts names such as; Crabtree & Evelyn, Hillebrand Estates Winery, Home Hardware, J. Michaels, Nutrition House, Part Source, Peller Estates Winery, Rogers Video, Rural Roots, Sony Stores, The Wine Shoppe, and West Ottawa Hyundai.
Non-retail clients include: AvMed Health Plans, Canadian Boating Industry, Canadian Franchise Association, Canadian Health Food Association, City of Brampton, Class “A” Fire & Rescue, Creative Outdoor Advertising, Davis Skill Games, Delta Resorts, Epic Plant Company, LG Electronics, Navis Pack & Ship, Nord Gear, Preferred Nutrition, Personal Service Coffee, Renew Life, Samsung, and Vulcan Industries.
Kelley is the author of two sales books, Stop, Ask & Listen-Proven Sales Techniques to Turn Browsers into Buyers and The Secrets of Power Selling. Both sales training books provide practical insights to improving your sales results.
“Kelley did an outstanding job of imparting sales training skills to the 280 Store Managers who attended the two conferences. Kelley has a very effective style of teaching…a style which puts people at ease and at the same time, encourages active participation. I can strongly recommend Kelley to other organizations that are involved in customer sales.” Read the entire letter
Chuck van der Lee, President, Rogers Video
“Picture this - 60 Franchisees in a room for almost 9 hours - no complaints, no one napping, and everyone involved until the last minute - the best testimonial is given by the participants’ actions and for Kelley Robertson it was outstanding. Everyone was participating, relaxed, and still talking about it the next day. What else can I say except thank you for one of the highlights of our annual Conference.”
Fred Stewart, Chief Operating Officer, Nutrition House Canada
“Selling Without Fear is by far the comprehensive sales training program in which we have participated. The GUEST model is now an integral component of our sales cycle, allowing us to meet the specific and growing needs of our wine consumer.” Read the entire letter
Alison Zalepa, Manager Winery Retail & Tourism, Estate Wine Group
“Thank-you for presenting your Yes, I Can! customer service program to our front-line staff. This presentation was tailored specifically for our centre, dealing with issues and opportunities we encounter daily.” Read the entire letter
Andrea Brady, General Manager, Quinte Mall
“Thank-you so much for a very interesting, informative, and well presented seminar! I’ve had feedback from all of the managers today and they can’t say enough about it. They are raring to go!”
Millie Jonsson, Eastern Sales Manager, Crabtree-Evelyn