Featured Article12 Questions to Get a Jump Start on the Year Ahead
Each December, like many other people, I reflect on the year past and the year ahead. I focus this reflection with 12 questions. I note highlights and lessons learned; how I have evolved; the memorable moments and the various goals I’ve advanced towards – and more. Often, I’m surprised by how much I achieved. As we trudge through our busy lives we are often thinking about all we have not done or achieved. So I invite you to use these questions to take stock and consider your intentions and aspirations for 2013.
The Year Past:
1) What went well?
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How to Turn Callers Into Paying Clients
|Industry Specific - Retail|
|Written by Bernadette Doyle|
One of the main principles of the Client Magnets approach is that it's easier to close a sale when a prospect has sought YOU out, rather than when you approach them. One of the reasons for this is that when a prospect approaches you, the business relationship starts out on a more equal footing. Contrast the situation where a prospect approaches YOU with the built in resistance and or skepticism you encounter when the first contact is made via a cold call or unsolicited mailing.
Defenses are down, the buyer feels more in control of the communication. Instead of YOU saying, 'Here's how I think I can help you' and then having to prove your claim with lots of convincing and persuading, the prospect is saying, 'I think YOU'RE the person who can help me. Tell me how this works.' They are much more motivated to listen to your answers!
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