Featured Article4 Simple Steps to Building a Perfect ESCALATOR – not Elevator- Speech
The trouble with a classic elevator speech is that in tele-sales no one has the time or the inclination to hear what you have to say.
Communicating by phone is different than face to face where a suspect or a prospect will grant you a few more moments if only to be courteous. On the phone it is simple and easy for a prospect to terminate the call and that’s one of the main reasons why you need an escalator speech.
An escalator speech is an abbreviated version of an elevator speech and it is absolutely vital in the world...
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|Podcasts 2008 - September 2008|
|Written by Jill Konrath|
Failure inspired Jill Konrath to write the book “Selling to Big Companies”. A sales consultant who couldn’t get people to call her back led her to identify insights that really work. In this podcast she dispels the myth that prospecting is a numbers game. Jill describes specific techniques that really work. Listening to this eleven minute podcast will increase your prospecting productivity.
Jill Konrath is a sales expert, author and the founder of Sales Shebang. She is a frequent speaker at national sales meetings and association events, a B2B consultant, and trainer. Find out more about Jill on her website sellingtobigcompanies.com.
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